ABOUT: ARO
Founded in 2013 by designer and creative director Claudio Mignoni, the agency was born with the singular purpose of acting in the strategic development of talents. Over more than a decade, the company has consolidated its expertise by positioning and representing professionals in both the national market and the highly demanding international scene, actively operating as a premier mother agency for fashion models.
In 2024, the organization entered a period of tactical recess. This moment represented a strategic step back, allowing for a profound reinterpretation of the artistic market and the pursuit of corporate self awareness. It was an essential pause to evolve and pave the way for the company's future. Now, in 2026, the agency returns revitalized, strengthened, and repositioned under its definitive official name ARO LAB Management.
Throughout its 13 years of trajectory, ARO LAB Management and its talents have collaborated closely with the biggest players in the global fashion industry. The historical portfolio includes work for iconic maisons such as Chanel, Gucci, Jean Paul Gaultier, and Marc Jacobs. In the editorial sphere, the agency's talents have graced the pages of the world's most prestigious publications, encompassing titles like Vogue, ELLE, Harper's Bazaar, and i-D Magazine. The scope of their advertising and commercial work also includes partnerships with heavyweight brands like Natura, Melissa, and Uber.
The driving force behind ARO LAB Management is the multidisciplinary vision of its director. The project began anchored in strong performance within marketing, branding, and strategic development for fashion brands. Today, this solid market foundation connects directly to the technological future through intense research and the integration of generative Artificial Intelligence models into creative workflows and visual innovation within the fashion industry. This fluid combination of design, artistic curation, and cutting edge technology uniquely positions the agency in the contemporary market.